To celebrate Lush’s new bubble bar products, we wanted to capture the bathing experience by using a kaleidoscopic visual direction that would show the elements that make up these products in a symmetrical pattern. So much love goes into each Lush product, from the ingredients, the values to the handmade aspect, it's the perfect mashup to create a beautiful bathing experience.
Playing with our seemingly never-ending options for every bathing mood, we created a fun, visual kaleidoscope effect to showcase our products in an ever-changing way, just like your bath needs.
