Create a lifelong love affair with your mental well-being and Mind Ful Living – a CBD wellness brand and online community that creates a safe space to explore your mental health journey.
Mind Ful required a full brand package, right from the very beginning, where we worked to establish brand guidelines and create a variety of assets to launch their product offerings and brand on owned social and digital channels. Assets included photography Art Direction for digital and social, as well as PR send-outs, swag, label designs for their products.
This logo design is minimal, yet playful. It uses a bold, thick type to showcase strength and empowerment, and is accented with two tones of calming orange. Orange is representative of happiness, joy, creativity, determination and encouragement, and is very fitting for the overall message of Mind Ful’s brand. The two tones within this logo is to illustrate the idea of “filling”. Mind Ful believes that a healthy life starts with a well mind, and is full of compassionate and optimistic thoughts. Mind Ful wants to be with one’s journey to mindfulness every step of the way, contributing to the journey to winning back their health. The movement within the logo also represents ones journey of mental health, no one lives a perfect life, and there are many bumps along the way with no quick fixes, but we want our customers to learn to embrace the journey and know that Mind Ful is there every step of the way. Mind Ful wanted to create a safe space, and reassure and validate their customers that it is normal and common to experience these health issues.
PRODUCT COLLECTIONS AND MERCHANDISE
SOCIAL POSTS AND INSTAGRAM HIGHLIGHT DESIGNS
SOCIAL AND DIGITAL PHOTOGRAPHY
All imagery shot by Kornelia Kulbacki and Nathan Beausoleil.
